Online Dental Marketing is an extremely competitive field. The difference between spending a big budget on regular keywords vs. Long-Tail Keywords can be a huge advantage for some law firms. It can level the playing field for others.
Dental Keywords tend to be more general, a single word or a short phrase of 2 – 3 keywords. Example: “lawyer”, “injury lawyer” and “personal injury lawyer” would all be examples of common keywords people might use to start their search for a lawyer.
An example of a Long-Tail Keyword is: “Who is the best California family lawyer to handle a divorce case?” Rather than typing “California family lawyer,” A person looking to hire a Family Law lawyer tends to type in specific questions or longer keyword phrases.
· Long-Tail Keywords are more specific and usually contain longer phrases.
· Long-Tail PPC Keywords can provide an added local touch such as a county or a city.
· Long-Tail PPC Keywords will usually have less competition and a lower cost per click.
· Long-Tail Keywords tend to follow natural language structures.
· Long-Tail Keywords will help you convert searchers in the early stage of buying.
· Long-Tail Keywords convert well because the user is being more specific.
· Long-Tail Keywords can be, “injury lawyer in California specializing in bus accidents”.
· Long-Tail Keywords can also be a question like, “local root canal dentist my area?”.
Increasingly, people are using longer search phrases, or Long-Tail Keywords.
