Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
– Ronald H. Coase (1910-2013) Essays on Economics and Economists
Source - wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks
DENTAL MARKETING STATISTICS
Source: - blog.titanwebagency.com/dental-industry-trends
In 2022, dentistry was a $162 billion dollar industry, including dental surgery, orthodontics, periodontics, and cosmetic dentistry. - blog.titanwebagency.com/dental-industry-trends
As of 2022, there are 185,897 dentist businesses working in dentistry in the U.S.
- Source: ibisworld.com
There are 61.04 dentists working in dentistry per 100,000 U.S. population.
The average age of retirement age among U.S. dentists was 68.2, close to 68.1 in 2010.
Among the 200,000 dentists working in dentistry in U. S. 34.5% are female. - Source: Supply of Dentists in the U.S.: 2001-2020
The ADA's Health Policy Institute (HPI) found dental care spending down 38% in 2020, 34% of health providers are seeing patients via telehealth, and 75% expect to use telehealth options in 2021.
90% of people looking for a medical provider check online reviews.
90% of medical professionals use social media, but only 1% are website content providers.
The American Academy of Cosmetic Dentistry estimates that Americans spend about $2.75 billion each year on Cosmetic dentistry.
Your Target Market
At least 1 in 5 U.S. Children go without annual Dental care according to a study by the Pew Center on the States.
108 million Children and adults do not Dental insurance (2.5 times the number who lack medical insurance) - Oral Health Update in America Report of the Surgeon General
75 percent of U. S. adults suffer from various forms of Gum Disease according to the American Dental Hygienist Association
More than 35 million Americans are missing all their teeth in one or both jaws.
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“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
77% of prospective dental patients do their research through search engines online. - Google Research
We help Dental offices with targeted Dental SEO & PPC keyword strategies that focus on getting new clients in your local area at an affordable cost.
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Negative keywords will save you money by blocking clicks that are irrelevant where people have no buying intent on using your dental services.
Showing your ad to someone whose search intent has nothing to do with your dentist ads will slowly drain your ad budget. An irrelevant click is a wasted click and a waste of your campaign budget.
Stop Paying for Irrelevant PPC Clicks!
Negative Keywords are going to save you a large amount of ad spend on your clicks by decreasing your cost per conversion.
Negative Keywords will increase your return on investment (ROI) because you are getting really clean clicks from relevant people.
Negative Keywords will allow your campaign budget to go to clicks for keywords that will bring in more leads and more cases.
Having too many clicks that do not convert in a PPC campaign will eventually wind up increasing your cost per click for your targeted dental keywords.
Instead of having your ad spend go to hundreds of low-quality searches, Negative Keywords have your budget go towards the people who actually have real buying intent.
Visitor clicks from Negative Keywords cause your ad costs to be a lot higher and also gives bad feedback data back to Google and Microsoft regarding those keywords.
If your PPC Ad campaign is paying for irrelevant clicks you are not only wasting money, but your conversion numbers will also not be accurate.
If you have traffic coming to your site that is quickly leaving from an ad delivery, this is a BIG RED FLAG to Google Ads and your ad costs, even for your best converting keywords is going to be higher.
Over a period of time Negative Keywords are going to save you a big amount of money on your clicks.
Negative Keywords will decrease your cost per conversion, increase your return on investment (ROI), because you are getting really clean clicks from relevant people.
Showing your ad to someone whose search intent has nothing to do with your dental services will lead to either a wasted impression or a wasted click, which ends in lost money.
Negative Keywords used properly can save you a lot of ad spend money.
Negative keywords help drive relevant traffic to your landing page.
Negative Keywords will ensure that your ads are only being shown for relevant searches.
With Negative Keywords, you select which keywords you want to prevent your ads from showing up.
The key to a highly targeted campaign is choosing what keywords NOT to target.
If you’re looking to promote your dental office quickly online, then the first place to look is PPC advertising campaigns. PPC ads are "Pay-Per-Click" ads, which means you will only be paying when someone clicks on your ad.
PPC advertising allows dental office high visibility on search engines immediately vs having to wait 3-6 months for Search Engine Optimization (SEO) campaign to kick in and be effective.
PPC Advertising gives dentists control over their advertising spend, target demographic and profit margin.
With PPC Ads, you can calculate the cost of each visitor to your site and the cost per lead conversion.