Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
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MORE THAN 3500+ NEGATIVE KEYWORDS FOR DENTISTS!
We did a study of more than 1.1 million PPC searches on how people search for a Dentist online. This study was done with searches in exact match, phrase match and broad match. We are now offering this study to help Dentists not only save money, but better target their Google and Microsoft Ads.
Our Negative Keywords 4 Dentists is truly a one of kind study and is now available for dental offices for the first time. You will not find this study anywhere on the internet!
Call 800.758.1712 to learn how negative keywords can get you more targeted dentist traffic and will start saving you money today!
WHY NEGATIVE KEYWORDS ARE SO IMPORTANT TO YOUR AD CAMPAIGNS
When Google and Microsoft Ads went to a "variant" keyword format it completely changed the way paid advertisers target their keywords. This now means that if you are targeting the word "dentist" you will get clicks for "dentist school, dentist lawsuits, dentist exams, dentist trays, dentist equipment and other variations of the word "dentist".
This makes it easier for advertisers to use less keywords but creates a bigger problem for advertisers by having their paid ads being served up with irrelevant searches that have no buying intent such as, attorney law school, attorney marketing, attorney movies, attorney salaries and thousands of other variations for the keyword "attorney".
If you are advertising with Google and Microsoft PPC ads your targeted keywords will eventually be served up with negative keyword that will drain your ad campaign and drive your cost-per-click higher. Google will penalize your campaign if they keep sending you traffic and they do not see any conversions and your cost-per-click will go up. Get more real targeted traffic and conversions and Google will lower your cost-per-click.
If someone clicks your ad who has no buying intent, they will leave your page immediately and you just paid for an irrelevant click that could have been blocked by negative keywords.
Negative keywords will save you money by blocking clicks that are irrelevant where people have no buying intent on using your dental services.
Showing your ad to someone whose search intent has nothing to do with your dentist ads will slowly drain your ad budget. An irrelevant click is a wasted click and a waste of your campaign budget.
Stop Paying for Irrelevant PPC Clicks!
Negative Keywords are going to save you a large amount of ad spend on your clicks by decreasing your cost per conversion.
Negative Keywords will increase your return on investment (ROI) because you are getting really clean clicks from relevant people.
Negative Keywords will allow your campaign budget to go to clicks for keywords that will bring in more leads and more cases.
Having too many clicks that do not convert in a PPC campaign will eventually wind up increasing your cost per click for your targeted dental keywords.
Instead of having your ad spend go to hundreds of low-quality searches, Negative Keywords have your budget go towards the people who actually have real buying intent.
Visitor clicks from Negative Keywords cause your ad costs to be a lot higher and also gives bad feedback data back to Google and Microsoft regarding those keywords.
If your PPC Ad campaign is paying for irrelevant clicks you are not only wasting money, but your conversion numbers will also not be accurate.
If you have traffic coming to your site that is quickly leaving from an ad delivery, this is a BIG RED FLAG to Google Ads and your ad costs, even for your best converting keywords is going to be higher.
Over a period of time Negative Keywords are going to save you a big amount of money on your clicks.
Negative Keywords will decrease your cost per conversion, increase your return on investment (ROI), because you are getting really clean clicks from relevant people.
Showing your ad to someone whose search intent has nothing to do with your dental services will lead to either a wasted impression or a wasted click, which ends in lost money.
Negative Keywords used properly can save you a lot of ad spend money.
Negative keywords help drive relevant traffic to your landing page.
Negative Keywords will ensure that your ads are only being shown for relevant searches.
With Negative Keywords, you select which keywords you want to prevent your ads from showing up.
The key to a highly targeted campaign is choosing what keywords NOT to target.
If you’re looking to promote your dental office quickly online, then the first place to look is PPC advertising campaigns. PPC ads are "Pay-Per-Click" ads, which means you will only be paying when someone clicks on your ad.
PPC advertising allows dental office high visibility on search engines immediately vs having to wait 3-6 months for Search Engine Optimization (SEO) campaign to kick in and be effective.
PPC Advertising gives dentists control over their advertising spend, target demographic and profit margin.
With PPC Ads, you can calculate the cost of each visitor to your site and the cost per lead conversion.
Call 800.758.1712 to schedule a 15-minute online appointment to find out how our Negative Keyword list can help save your dentist office money on ad spend. You can also drop us a line by simply filling out our contact form.
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
77% of prospective dental patients do their research through search engines online. - Google Research
We help Dental offices with targeted Dental SEO & PPC keyword strategies that focus on getting new clients in your local area at an affordable cost.
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