Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
Bing’s search engine user base has grown to 524 million unique users. According to an onfographic study published by Microsoft, these users conduct around 5 billion searches each month.
224 million retail searchers shopped on the Bing Network last Holiday season and spent 18-23% more than the average internet searcher.
Bing also powers Yahoo’s search, which, coupled with Bing, serves 32.6% of U.S. internet searchers.
Research by ComScore in 2015 Showed Bing’s Growing Influence in Search Results
· 22% more was spent online with Bing than on average internet searches.
· 33% of the Bing Ads audience has a household income of $100,000 or more.
· Bing captured 56 million retail searchers not reached by Google.
· Bing searchers are for the most part 35+ in age and commonly within the 55-64 age bracket.
· Bing searchers are more likely to have children, based on their age.
· Users of Bing are generally less tech savvy.
According to ComScore Desktop Search Engine rankings, Bing got 3,685,000 searches in the U.S. in September 2015.
· 3685M / 30 = 122.8 million searches per day.
· 3685M / (30 * 24 * 60 * 60) = 1421.68 searches per second.
· source: www.quora.com
With a single BingAd buy, you can reach 162 million unique searchers using Microsoft and Yahoo sites (including Yahoo Search, Bing, and partners). These account for 30% of the total search engine shares with over 6 billion searches a month.
(comScore Core Search, January 2012)
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