PPC Keyword Checklist

PPC Keyword Checklist

PPC  advertising for law firms can see, like a puzzle sometimes. The only  way to get real results is get your feet and adjust your campaign until  you get a steady flow of leads at a cost per conversion that makes sense  for your law firm.


Applying  PPC strategies is very much like applying strategies onto a game board.  Keep practicing these strategies until you get it right.

Daily PPC Checklist

· Check budgets daily

· Check your bids

· Check bid strategy

· Checking ad spending

· Check conversion rates

· Check click-through rates

· Check cost changes

· Pause or remove poor performing keywords

· Reviewing changes over past 3 days comparison

· Adjust bids for poor converting keywords

· Adjust bids for top performing keywords

· Check and monitoring keywords based on Ad groups

· Check and optimize keywords based on Ad groups


PPC Checklist Dental Keywords Marketing


Weekly PPC Checklist

· Add more relevant keywords

· Analyze conversion rates

· Analyzing non-performing keywords

· Assessing keyword performance in Ad groups

· Check that PPC ads are set to rotate evenly

· Check your ad copy for disapproved ads and typos

· Check your ad URLs

· Check your campaign settings

· Creating new PPC ads

· Pause non-performing keywords

· Remove duplicate keywords

· Remove non-performing keywords

· Removing poor-performing keywords

· Research and add negative keywords

Monthly PPC Checklist

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.  


· Adjust bids

· Adjust keywords with low-quality scores

· Analyze performance of site links

· Analyze Quality Scores

· Check for broken site links

· Check poor visitor metrics

· Evaluate effectiveness of landing page

· Manage Display Network Networks

· Review ad positions

· Review campaign performance

· Review CTR numbers

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To schedule an appointment please fill out our contact information form or call today at 888.253.0980 to learn more about our exclusive Dental keyword strategies for Dental Offices, or sign up online.

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