PPC advertising for law firms can see, like a puzzle sometimes. The only way to get real results is get your feet and adjust your campaign until you get a steady flow of leads at a cost per conversion that makes sense for your law firm.
Applying PPC strategies is very much like applying strategies onto a game board. Keep practicing these strategies until you get it right.
Daily PPC Checklist
· Check budgets daily
· Check your bids
· Check bid strategy
· Checking ad spending
· Check conversion rates
· Check click-through rates
· Check cost changes
· Pause or remove poor performing keywords
· Reviewing changes over past 3 days comparison
· Adjust bids for poor converting keywords
· Adjust bids for top performing keywords
· Check and monitoring keywords based on Ad groups
· Check and optimize keywords based on Ad groups
Weekly PPC Checklist
· Add more relevant keywords
· Analyze conversion rates
· Analyzing non-performing keywords
· Assessing keyword performance in Ad groups
· Check that PPC ads are set to rotate evenly
· Check your ad copy for disapproved ads and typos
· Check your ad URLs
· Check your campaign settings
· Creating new PPC ads
· Pause non-performing keywords
· Remove duplicate keywords
· Remove non-performing keywords
· Removing poor-performing keywords
· Research and add negative keywords
Monthly PPC Checklist
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
· Adjust bids
· Adjust keywords with low-quality scores
· Analyze performance of site links
· Analyze Quality Scores
· Check for broken site links
· Check poor visitor metrics
· Evaluate effectiveness of landing page
· Manage Display Network Networks
· Review ad positions
· Review campaign performance
· Review CTR numbers
