PPC KEYWORD CHECKLIST

PPC  advertising for law firms can see, like a puzzle sometimes. The only  way to get real results is get your feet and adjust your campaign until  you get a steady flow of leads at a cost per conversion that makes sense  for your law firm.

Applying  PPC strategies is very much like applying strategies onto a game board.  Keep practicing these strategies until you get it right.

· Check budgets daily

· Check your bids

· Check bid strategy

· Checking ad spending

· Check conversion rates

· Check click-through rates

· Check cost changes

· Pause or remove poor performing keywords

· Reviewing changes over past 3 days comparison

· Adjust bids for poor converting keywords

· Adjust bids for top performing keywords

· Check and monitoring keywords based on Ad groups

· Check and optimize keywords based on Ad groups

· Add more relevant keywords

· Analyze conversion rates

· Analyzing non-performing keywords

· Assessing keyword performance in Ad groups

· Check that PPC ads are set to rotate evenly

· Check your ad copy for disapproved ads and typos

· Check your ad URLs

· Check your campaign settings

· Creating new PPC ads

· Pause non-performing keywords

· Remove duplicate keywords

· Remove non-performing keywords

· Removing poor-performing keywords

· Research and add negative keywords

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.  

· Adjust bids

· Adjust keywords with low-quality scores

· Analyze performance of site links

· Analyze Quality Scores

· Check for broken site links

· Check poor visitor metrics

· Evaluate effectiveness of landing page

· Manage Display Network Networks

· Review ad positions

· Review campaign performance

· Review CTR numbers

Thank you for taking the time to schedule an appointment to determine if Dental Keyword marketing strategies could be a good fit for your dental office. To schedule an appointment please fill out our contact information form or call today at 888.253.0980. 

We offer PPC and SEO management at an affordable cost to allow you compete against your top competitors without spending thousands of dollars each month.  

“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford