PPC ADVERTISING TIPS

#1.Add Ad Extensions to Your PPC Ads

Ad extensions are additional pieces of information about your Dental Office, like your phone number or a link to a specific page on your website. Including Ad Extensions can improve the visibility of your PPC ads and improve your lead conversions.

Ad Extensions enable Dental Offices to build more informative ads to attract customers across PCs, tablets and mobile devices. The advantage of Ad Extensions is that they add lines of descriptive text and enable larger headlines.

Keyword Strategy: Ad Extensions

· Ad Extensions will expand your ad with additional information about your Dental Office.

· Ad Extensions require a manual set-up in most cases.

· Ad Extensions typically increase an ad’s click-through-rate by several percentage points.

· Ad Extensions can give your law firm ad greater visibility and prominence on the search results page.

· Ad Extensions can increase your total number of clicks and can give people additional, interactive ways of reaching your Dental office with maps or calls.

Bing Ad Extensions

· Sitelink Extensions

· Enhanced Sitelinks.

· Location Extensions

· Call Extensions

· Callout Extensions

· Review Extensions

· Structured Snippet Extensions

· App Extensions

Google Ad Extensions

· Location Extensions

· Affiliate location Extensions

· Callout Extensions

· Call Extensions

· Message Extensions

· Sitelink Extensions

· Callout Extensions

· Structured Snippet Extensions

· Price Extensions

· Review Extensions

· App Extensions

Tip #2 - Use Ad Scheduling

Targeting users when they are most likely to take action is called Ad Scheduling. Successful PPC management is all about proper targeting.

The potential audience for a PPC ad is huge and want to zero in on the right people who are ready to take action when they see your ad.

Keyword Strategy: Ad Scheduling

If your Dental website has stats that confirm that visitors convert higher (or don’t convert) at certain times of the day, you can either pause your campaigns or lower keyword bids during that time.

Ad Scheduling can save you money by not bidding higher when visitors aren’t searching and can automatically increase bids when visitors are most likely to click and convert.

Create unique campaigns for each time zone to be 100% accurate.

Ad Scheduling settings will be based on your account’s time zone setting.

Ad Scheduling is set at the campaign level.

All ad groups under that campaign will be governed by those rules.

Campaigns can be paused or bids raised/lowered in 15-minute blocks of time.

Bid changes are set as a percentage with Ad Scheduling.

You set amount you are willing to pay X% more or Y% less for clicks in specified time range.

Ad Scheduling settings can be copied and pasted to other campaigns.

Using real search data is the only way to accurately use PPC Ad Scheduling.

Tip #3 - Use Ad Conversion Tracking

Both Google and Bing provide special conversion code enabling advertisers to implement conversion tracking.

Conversion Ad Tracking scan be set up on case form submissions and phone calls.

Conversion Ad Tracking allows law firms to see which keywords, which days, and which times of day they are getting conversion.

Keyword Strategy: Ad Conversion Tracking

Some PPC ad studies show that as much as 40% of ad conversions are something other than sales leads.

Take the time to cut down your cost per ad conversion cost. The money you save will allow you get your Dental office more targeted clicks.

Tip #4 - Use Remarketing Ads

Remarketing ads enable you to bring previous visitors to your Dental website back to your site. People who have already visited your site are shown your Dental Office's ads as they look through other websites on the internet.

Example, with Remarketing Ads you could create an audience around construction work injuries that targets viewers of pages with construction in the URL. Visitors will then see custom messages on other sites about your Dentist Office.

Ad Tips Dental Keyword Marketing - Top Converting Ad Tips Dental Keywords for Dentists, Dentistry, Leads Dental Offices, Cosmetic Dentistry for PPC & SEO Advertising. Get Leads From Your Website With Ad Tips Dental Keywords Marketing.

Tip #5 - PPC Mobile Ad Bidding

Mobile voice-related searches are 3X more likely to be a local-based search than a text-based search. (Meeker’s Internet Trends Report 2016).

Studies show that roughly 40% of mobile searches are looking for local info.

Studies show that 70% conversions with mobile search happen within 5 hours, while conversions with desktop search can take a number of weeks to happen.

Mobile Ad Bidding Strategies

Mobile campaigns typically produce a higher click-through rate than tablet or desktop.

The cost per click for mobile bidding is typically less than desktop.

Mobile bids should be high enough to target mobile devices in positions 1-3 for best conversions.

Mobile studies show that 60% of users who used voice search had just started using it in the last 12 months. (2016, conversational AI company MindMeld surveyed smartphone users in the US.).

Mobil search is on the rise and worth having you spend some of its monthly budget identifying mobile PCC conversion costs.

Tip #6 - Rotate Ads Evenly

PPC Ad rotation is the way we deliver your ads on both Search Network and Display Networks. If you have multiple ads within an ad group, your ads will rotate because no more than one ad from your account can show at a time.

GET A FREE 15 MINUTE ONLINE CONSULTATION!

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Thank you for taking the time to schedule an appointment to determine if Dental Keyword marketing strategies could be a good fit for your dental office. To schedule an appointment please fill out our contact information form or call today at 888.253.0980.

We offer PPC and SEO management at an affordable cost to allow you compete against your top competitors without spending thousands of dollars each month.

“Doing business without advertising is like winking at a girl in the darkness, you know what you are doing, but nobody else does.”

– Stewart Henderson Britt (1907-1979) – American Educator

DENTAL KEYWORD MARKETING

Search Engine Optimization

PPC Advertising Optimization

Dental PPC Keyword Advertising Optimization

Monthly Management

PPC Advertising Optimization

Get 500 the Best Dental Advertising Keywords

Our Services Overview

Get 500 the Best Dental Advertising Keywords

Our Services Overview

Get Started Today!

Get 500 the Best Dental Advertising Keywords

Our Services Overview

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Dentalkeywordmarketing.com

PPC ADVERTISING TIPS

#1.Add Ad Extensions to Your PPC Ads

Tip #2 - Use Ad Scheduling

Tip #3 - Use Ad Conversion Tracking

Tip #4 - Use Remarketing Ads

Tip #5 - PPC Mobile Ad Bidding

Tip #6 - Rotate Ads Evenly

GET A FREE 15 MINUTE ONLINE CONSULTATION!

Get a Free 15 Minute Online Consultation!

“Doing business without advertising is like winking at a girl in the darkness, you know what you are doing, but nobody else does.”

CONTACT US – Dental Keyword Marketing

Drop us a line!

Americans spend $2.75 billion each year on Cosmetic dentistry. (ADA)

Dental Keyword Marketing.com

DENTAL KEYWORD MARKETING

Search Engine Optimization

PPC Advertising Optimization

PPC Advertising Optimization

PPC Advertising Optimization

PPC Advertising Optimization

PPC Advertising Optimization

Monthly Management

PPC Advertising Optimization

Get 500 the Best Dental Advertising Keywords

Get 500 the Best Dental Advertising Keywords

Get 500 the Best Dental Advertising Keywords

Get 500 the Best Dental Advertising Keywords

Our Services Overview

Get 500 the Best Dental Advertising Keywords

Our Services Overview

Get Started Today!

Get 500 the Best Dental Advertising Keywords

Our Services Overview

Dentalkeywordmarketing.com

Dentalkeywordmarketing.com

PPC ADVERTISING TIPS

#1.Add Ad Extensions to Your PPC Ads

Tip #2 - Use Ad Scheduling

Tip #3 - Use Ad Conversion Tracking

Tip #4 - Use Remarketing Ads

Tip #5 - PPC Mobile Ad Bidding

Tip #6 - Rotate Ads Evenly

GET A FREE 15 MINUTE ONLINE CONSULTATION!

Get a Free 15 Minute Online Consultation!

“Doing business without advertising is like winking at a girl in the darkness, you know what you are doing, but nobody else does.”

CONTACT US – Dental Keyword Marketing

Drop us a line!

Americans spend $2.75 billion each year on Cosmetic dentistry. (ADA)

Dental Keyword Marketing.com

GET MONTHLY SEO-PPC TIPS!

DENTAL KEYWORD MARKETING

Search Engine Optimization

PPC Advertising Optimization

PPC Advertising Optimization

PPC Advertising Optimization

PPC Advertising Optimization

PPC Advertising Optimization

Monthly Management

PPC Advertising Optimization

Get 500 the Best Dental Advertising Keywords

Get 500 the Best Dental Advertising Keywords

Get 500 the Best Dental Advertising Keywords

Get 500 the Best Dental Advertising Keywords

Our Services Overview

Get 500 the Best Dental Advertising Keywords

Our Services Overview

Get Started Today!

Get 500 the Best Dental Advertising Keywords

Our Services Overview