Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
The use of PPC Negative Keywords is an easy way to avoid unqualified traffic that drive up your cost per-clicks.
Negative Keywords are used to prevent your law firm’s ads from being shown when the search terms contain any Negative Keywords in your uploaded list.
Negative Keywords will prevent your ad from being triggered by a certain word or phrase.
Your ads aren’t shown to anyone who is searching for that phrase.
Example 1: if you add “free” as a Negative Keyword to your campaign or ad group, your ad for any search containing the term “free” will not be shown.
Example 2: If you are blue lawyer and you want to add orange, green, black, etc. as Negative Keywords. This way your ad will not be shown for any of those other colors.
Negative Keywords can have a tremendous impact on significantly reducing your number of clicks and poor-quality leads.
If you have campaigns running with Broad Match the use of Negative Keywords will lower your PPC costs. In most cases quite significantly.
You can build a quick list of Negative Keywords for law firm by looking at your searched keyword reports. When you see a search term that is irrelevant add it to your Negative Keyword list.
Once you have created a Negative Keyword list, you can apply it to several campaigns across the board.
Thank you for taking the time to schedule an appointment to determine if Dental Keyword marketing strategies could be a good fit for your dental office. To schedule an appointment please fill out our contact information form or call today at 888.253.0980.
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“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
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