Negative Keywords

Negative Keywords

The use of PPC Negative Keywords is an easy way to avoid unqualified traffic that drive up your cost per-clicks.


Negative  Keywords are used to prevent your law firm’s ads from being shown when  the search terms contain any Negative Keywords in your uploaded list.


Negative Keywords will prevent your ad from being triggered by a certain word or phrase.


Your ads aren’t shown to anyone who is searching for that phrase.


Example 1:  if you add “free” as a Negative Keyword to your campaign or ad group,  your ad for any search containing the term “free” will not be shown.


Example 2:  If you are blue lawyer and you want to add orange, green, black, etc.  as Negative Keywords. This way your ad will not be shown for any of  those other colors.


Negative Keywords can have a tremendous impact on significantly reducing your number of clicks and poor-quality leads.

Keyword Tip: Negative Keywords

If  you have campaigns running with Broad Match the use of Negative  Keywords will lower your PPC costs. In most cases quite significantly.


You  can build a quick list of Negative Keywords for law firm by looking at  your searched keyword reports. When you see a search term that is  irrelevant add it to your Negative Keyword list.


Once you have created a Negative Keyword list, you can apply it to several campaigns across the board.

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