Misspelled Keywords

Misspelling PPC Keyword Campaigns

Misspelled keywords can be a great opportunity to get some low-cost traffic.  People are often hurriedly typing in their search query while multi-tasking.

Years ago when newspaper ads were king, newspaper columnists would try to aim  their writing to 8th grade 6 month level. People just know how to spell  and looking at any busy law firm’s server logs will show this to be  true.

There is plenty of opportunity with Dental misspelled campaigns.

Misspelled Dental Keywords Marketing 

Keyword Strategy: Misspelled Keywords

Try building a typo adgroup and compare with other keyword adgroups. Include;

· Misspellings Singular

· Misspellings plural forms

· Acronyms

· Abbreviations

Misspelled Keywords Study Snickers Candy Bar

Snickers  surprisingly got 558,589 ad impressions on those advertisements. The  campaign ran successfully in the United Kingdom for three days and then company felt there is great potential to expand this type of campaign on  a larger scale. Click-through-rate was an impressive 1.05 percent, bringing in 5,874 visitors to their specially branded website


Snickers Misspelling Search Keyword Campaign Reached 50K People In 3 Days

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