Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
Bing’s search engine user base has grown to 524 million unique users. According to an onfographic study published by Microsoft, these users conduct around 5 billion searches each month.
224 million retail searchers shopped on the Bing Network last Holiday season and spent 18-23% more than the average internet searcher.
Bing also powers Yahoo’s search, which, coupled with Bing, serves 32.6% of U.S. internet searchers.
Research by ComScore in 2015 Showed Bing’s Growing Influence in Search Results
· 22% more was spent online with Bing than on average internet searches.
· 33% of the Bing Ads audience has a household income of $100,000 or more.
· Bing captured 56 million retail searchers not reached by Google.
· Bing searchers are for the most part 35+ in age and commonly within the 55-64 age bracket.
· Bing searchers are more likely to have children, based on their age.
· Users of Bing are generally less tech savvy.
According to ComScore Desktop Search Engine rankings, Bing got 3,685,000 searches in the U.S. in September 2015.
· 3685M / 30 = 122.8 million searches per day.
· 3685M / (30 * 24 * 60 * 60) = 1421.68 searches per second.
· source: www.quora.com
With a single BingAd buy, you can reach 162 million unique searchers using Microsoft and Yahoo sites (including Yahoo Search, Bing, and partners). These account for 30% of the total search engine shares with over 6 billion searches a month.
(comScore Core Search, January 2012)
Microsoft Dental Keyword Marketing
When it comes to PPC, the first name that comes to mind is: Google AdWords.
Although many beginning marketers may gravitate towards Google Adwords, it is more expensive, more competitive, and less defined.
With its large platform, Google is like a Queen on your PPC chessboard, seemingly dominating, yet if moved incorrectly can lose your game. While Bing is similar to a Rook, Bishop, or Knight, they offer multiple strategies to dominate and carefully calculate your next move.
Focusing only on Google AdWords can be a big mistake.
Google AdWords is actually more expensive, more competitive and less precise in many ways.
This is where Microsoft/Bing comes in.
A Microsoft Advertising Legal advertising campaign can help you to reach an entirely different section of your market while avoiding direct competition with some of the bigger competitors in the field.
Although Bing ads may be smaller, they are less competitive and on average cost 33% less than Google Ads.
Microsoft Advertising is the exclusive search advertising platform for Yahoo, AOL, Verizon Media and LinkedIn.
This is a serious amount of web traffic to ignore!
Bing is the perfect starting point for small lean business and a very wise source of traffic for all online business.
Bing has approximately 9.6 billion searches per month.
According to Statistica.com, 39% of mobile and tablet devices searches in the U. S. originated from Bing at the end of the 3rd quarter in 2018.
A good Bing ad campaign can be strategically used in conjunction with a Google Adwords campaign for better conversions.
Keywords and keyword phrases are like bridges that connect people searching online to our targeted keywords via search engines.
When someone types into a search engine, "Find dental office my area," you have the opportunity to have your keyword ad show up in the search results. This type of keyword advertising takes the guess work out of your marketing campaign.
Thank you for taking the time to schedule an appointment to determine if Dental Keyword marketing strategies could be a good fit for your dental office. To schedule an appointment please fill out our contact information form or call today at 888.253.0980.
We offer PPC and SEO management at an affordable cost to allow you compete against your top competitors without spending thousands of dollars each month.
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
At least 1 in 5 U.S. Children go without annual Dental care according to a study by the Pew Center on the States.
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