Dental Marketing Stats

“If you torture the data long enough, it will confess to anything.”

– Ronald H. Coase (1910-2013) Essays on Economics and Economists 

Dental PPC Advertising Statistics

  • Average PPC Click-Through-Rate in AdWords for Health & Medical is 3.27% 
  • Average Cost Per Click in AdWords for Health & Medical is $2.37 
  • Average Cost-Per-Acquisition (CPA) in AdWords for Health & Medical is $$78.09 

(Source - https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks)

Dental Marketing Statistics

The American Academy of Cosmetic Dentistry estimates that Americans spend about $2.75 billion each year on Cosmetic dentistry.


The Dental Implant and prosthetic market in the U.S is projected to reach $6.4 billion by 2018. 


$106 billion was spent on Dental care in 2010, according to a study by the Pew Center on the States.


Your Target Market


At least 1 in 5 U.S. Children go without annual Dental care according to a study by the Pew Center on the States.


108 million Children and adults do not Dental insurance (2.5 times the number who lack medical insurance) - Oral Health Update in America Report of the Surgeon General


75 percent of U. S. adults suffer from various forms of Gum Disease according to the American Dental Hygienist Association.


More than 35 million Americans are missing all their teeth in one or both jaws.


Statistics Dentistry Keyword Advertising

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