Broad Match Keywords

What are Broad Match Keywords?

Studies on Broad Match Keywords show that they can give businesses 70% more clicks and 56% more conversions.

Broad Match Keywords mean that any keyword in your search string; “california > injury > lawyer” will trigger your law firms ad. This means that the word, “California” will also trigger your ad. You may get a clicks from the words, “california” and “lawyer”.

Good, if you are law firm that handles all areas of law in California.

Bad, if you are a divorce law firm or personal injury law firm and the searcher is looking for California criminal lawyer.

The key to Broad Match Keyword strategies is to keep your bids lower than Phrase Match and Exact Match.

Broad Match Keywords without filters can be best summed up with the words of John Wanamaker (1838-1922) American Merchant, “I know that half the money I spend on advertising is wasted; but I can never find out which half.”

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