Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
Broad match modifiers help control when your ad can appear for closely related keywords. Broad match modifiers can help your keywords achieve a higher clickthrough rate (CTR) with a more targeted audience, which in turn can help your site get more paying customers or other conversions. This article explains how to set up broad match modifiers.
Broad match modifiers only work when they’re used with broad match keywords. To increase clicks and conversion rates that can result from phrase or exact match keywords, try creating a separate ad group, and adding the corresponding modified broad match keyword for each phrase or exact match keyword.
Exact keyword phrase Modified broad match equivalent
"buy blue suede shoes"
"purchase blue suede shoes"
"shop suede shoes"
+buy +blue +suede +shoes
+purchase +blue +suede +shoes
+shop +suede +shoes
"blue suede shoes"
"suede blue shoes"
"suede shoes blue"
+blue +suede +shoes"
Studies on Broad Match Keywords show that they can give businesses 70% more clicks and 56% more conversions.
Broad Match Keywords mean that any keyword in your search string; “California > injury > lawyer” will trigger your law firms ad. This means that the word, “California” will also trigger your ad. You may get a clicks from the words, “California” and “lawyer”.
Good, if you are law firm that handles all areas of law in California.
Bad, if you are a divorce law firm or personal injury law firm and the searcher is looking for California criminal lawyer.
The key to Broad Match Keyword strategies is to keep your bids lower than Phrase Match and Exact Match.
Broad Match Keywords without filters can be best summed up with the words of John Wanamaker (1838-1922) American Merchant, “I know that half the money I spend on advertising is wasted; but I can never find out which half.”
Thank you for taking the time to schedule an appointment to determine if Dental Keyword marketing strategies could be a good fit for your dental office. To schedule an appointment please fill out our contact information form or call today at 888.253.0980.
We offer PPC and SEO management at an affordable cost to allow you compete against your top competitors without spending thousands of dollars each month.
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
At least 1 in 5 U.S. Children go without annual Dental care according to a study by the Pew Center on the States.
Stay Updated on Changes in the SEO-PPC World!